Foundation
What the brand stands for. Every other page of this book follows from it.
The NeoBankers Group designs and owns the architecture for a financial system in which conventional and digital finance work as one. Licensed partners operate on it. The Group accepts no deposits and holds no client money.
The NeoBankers Group Limited is a private company incorporated in England and Wales (No. 13821747). It holds the Group's intellectual property: trade marks, protocols, brands and this brand book. It is not a bank and offers no financial services. The brand has to make that clear every time it appears, so the identity is calm, exact and institutional rather than promotional.
Inceptum · Quantum & Beyond
Re-engineering the Unchangeable
Tagline. Used on the cover of documents, the website hero and the signature line. Always in this wording and capitalisation.
Rigour. Humility. Partnership.
Motto, approved 28 October 2026. Closes the About page; may close a presentation or an annual letter. Never rephrased.
Rigour
Every claim can be checked. Facts carry a date and a source. Figures are exact or not given.
Humility
The Group says what it does not do as plainly as what it does. No superlatives, no promises about the future.
Partnership
Partners are named with the same care as the Group. The brand never takes credit for a partner's licence or work.
Brand architecture
How the Group name, its projects and older brands relate to one another.
One masterbrand: The NeoBankers Group. Projects carry their own names and are endorsed by the Group. They never borrow its logo.
| Name | Role | How it appears | Mandatory wording |
|---|---|---|---|
| The NeoBankers Group | Masterbrand; IP holder | Full logo. First mention in text: “The NeoBankers Group”; afterwards “the Group”. | Company particulars on letters, e-mails and the website (see 09). |
| The NeoBankers · IDFE | Project: core financial infrastructure | Project name in Spectral, endorsement line below. | “The NeoBankers is not a bank and holds no banking licence.” |
| SWISS ONE™ | Consumer platform concept within The NeoBankers | Wordmark with ™; slogan “One Financial World. For You. All in One”. | “Not yet available. No financial services are offered.” No sign-up buttons. |
| Clé de Tout / STEWARD | Project: digital family office (STEWARD is the app) | Project name; app name in capitals. | None beyond the endorsement line. |
| MEETER | Project: OIDCP protocol | Capitals. | None beyond the endorsement line. |
| LawUp | Project: legal technology | As written: capital L, capital U. | Kept separate from Clé de Tout. |
| ArtSky | Gallery of works by sculptor Name Surname | Name with the credit line under each work. | “Work by Name Surname · © The NeoBankers Group Limited” or “© Name Surname, used under licence”. No tokenisation wording. |
MEETER
A project of The NeoBankers Group
Set the line in Source Sans 3, 500, capitals, tracking 0.2 em, at one third of the project name's cap height, in Muted. Place it below the project name, left-aligned, separated by half the cap height.
Do not put the Group symbol next to a project name. The symbol belongs to the masterbrand.
The 2023 identity “NEO BANKERS · Digital Metabank · Innovation of the quintessence” and its Polish stationery (“NEO BANKERS, LLC”, Warsaw) are retired. The lattice symbol and the lettering continue; the descriptor “Digital Metabank” and the old slogan do not, because the Group is not a bank. Existing stock is not to be reprinted.
The 2023 navy #1F3864 and copper are replaced by Ink and Gold (04). Montserrat and Segoe UI are replaced by Spectral and Source Sans 3 (05).
Logo
The lattice symbol and the NEO BANKERS lettering. Use the master artwork only; never redraw or retype it.
Symbol
An octagonal lattice of nodes and lines around a square core, with one vertical axis running through it. The lattice is the infrastructure; the square is the core that does not change; the axis is continuity from foundation to future.
NEO
Heavy, rounded strokes in Ink or white. The new. The open “e” and the single dot are part of the lettering and must not be altered.
BANKERS
Hairline strokes in Gold. The established profession the Group re-engineers.
Primary · lightWhite, Ground or Paper backgrounds.
Primary · darkInk or Band backgrounds. NEO turns white.
One colour · InkFax, forms, embossing, single-colour print.
One colour · whiteReversed out of Ink or a dark photograph.
One colour · GoldFoil blocking on Ink stock. Not for screens.
Symbol aloneAvatars, favicons, seals, the back of a card. Only where the Group name is shown nearby or is already known.
X is one third of the symbol's width. Keep at least X clear on every side of the lockup, and of the symbol when used alone. Nothing enters that space: text, rules, edges of the page or other logos.
| Use | Lockup | Symbol alone |
|---|---|---|
| Screen (height) | 24 px | 16 px |
| Print (height) | 7 mm | 5 mm |
| Website header | 43 px (36 / 28 px small screens) | — |
Gold groundUse the one-colour Ink version. Never the colour version on Gold.
PhotographsOne-colour white on a calm, dark area. Darken the image, not the logo.
Ground #FAFAF8The default page colour. Colour version.
Do not stretch or squeezeScale proportionally only.
Do not recolourOnly the versions above. The 2023 blues are retired.
Do not retype the letteringThe wordmark is drawn, not set in a font.
Do not rotate or angleThe logo is always horizontal.
Do not add descriptorsNo “Digital Metabank” or other words inside the clear space.
Do not place on mid-tonesUse Paper, Ground, Ink or Gold only.
Colour
Ink and Gold on a warm white ground. The same tokens drive the website in light and dark.
Mostly Ground and Ink. Gold is a signal, used for the symbol, a single accent line or a label. It is never a large fill on screen.
RGB 10 22 40
CMYK 75 45 0 84
--ink · --band
RGB 189 139 95
CMYK 0 26 50 26
--gold
RGB 250 250 248
CMYK 0 0 1 2
--ground
RGB 255 255 255
CMYK 0 0 0 0
--paper
RGB 27 34 48
CMYK 44 29 0 81
--text
RGB 58 67 84
CMYK 31 20 0 67
--text-2
RGB 90 100 116
CMYK 22 14 0 55
--muted
RGB 140 100 64
CMYK 0 29 54 45
--gold-text
RGB 220 215 203
CMYK 0 2 8 14
--rule
RGB 19 35 63
CMYK 70 44 0 75
--band-2
CMYK values are computed conversions for reference. Before the first print run, match Ink and Gold to Pantone at a printer's proof and record the references in 11. For foil, use a warm matte gold, not a yellow or rose gold.
RGB 11 18 32
CMYK 66 44 0 87
--ground
RGB 17 27 44
CMYK 61 39 0 83
--paper
RGB 233 237 243
CMYK 4 2 0 5
--ink
RGB 212 163 115
CMYK 0 23 46 17
--gold-text
| Foreground | Background | Ratio | Use |
|---|---|---|---|
| Ink #0A1628 | Ground #FAFAF8 | 17.35:1 AAA | Headings, body |
| Text #1B2230 | Ground #FAFAF8 | 15.25:1 AAA | Body |
| Text 2 #3A4354 | Ground #FAFAF8 | 9.52:1 AAA | Secondary text |
| Muted #5A6474 | Ground #FAFAF8 | 5.73:1 AA | Labels, notes |
| Gold Text #8C6440 | Ground #FAFAF8 | 5.01:1 AA | Links, labels |
| Gold #BD8B5F | Ground #FAFAF8 | 2.86:1 Fail | Symbol and lines only |
| White #FFFFFF | Ink #0A1628 | 18.13:1 AAA | Text on bands |
| Gold #BD8B5F | Ink #0A1628 | 6.06:1 AA | Accent text on bands |
| Band Muted #B5C0D1 | Ink #0A1628 | 9.86:1 AAA | Secondary text on bands |
| Ink · dark #E9EDF3 | Ground · dark #0B1220 | 15.93:1 AAA | Dark theme text |
| Gold Text · dark #D4A373 | Ground · dark #0B1220 | 8.28:1 AAA | Dark theme links |
Ratios computed with the WCAG relative-luminance formula. AA needs 4.5:1 for body text and 3:1 for large text (24 px, or 19 px bold) and graphics.
Typography
A literary serif for what the Group says, a plain sans for what it explains, a mono for facts.
All three brand fonts are free under the SIL Open Font License and can be installed from Google Fonts on any computer.
Spectral 300 · 36–72 pxRe-engineering the Unchangeable
Spectral 300 · 28–46 pxOne architecture for conventional and digital finance.
Spectral 400 · 24–31 pxWho we are
Spectral 300 · 21–27 pxThe Group owns the architecture; licensed partners operate on it.
Source Sans 3 400 · 16 / 1.65It accepts no deposits and holds no client money. Running text is set at about 65 characters a line.
Source Sans 3 500 · 11–12.5 px · caps · 0.18–0.32 emAreas of interest
JetBrains Mono 400 · 12–12.5 pxCompany No. 13821747 · 29.10.2026
Sentence case for headings. Italic Spectral for one phrase of emphasis.
“Re-engineering the Unchangeable”Bold serif headlines, all-caps paragraphs, more than one italic phrase in a heading.
The brand speaks quietly.Imagery
Real people, real places, real works. Nothing that suggests money changing hands.
Portraits of the Group's directors: real photographs, 4:5, natural light, even background.
As on the Leadership page.Architecture and materials: stone, structure, light. Calm, wide, little colour.
Re-engineering made visible.Sculpture by Name Surname, with the exact credit line under every image.
See 02 for the two credit forms.Coins, banknotes, vaults, piggy banks, crypto tokens, charts going up, handshakes.
They suggest a financial service the Group does not offer.Pencil or sketch versions of portraits, illustrated avatars, stock models.
Rejected for Leadership on 26 October 2026.AI-generated “futuristic finance” imagery, neon, glowing networks.
The lattice already carries that idea.Treatment. Slightly cool, low saturation, deep but not crushed shadows. Crop with room; keep horizons level. When text sits on an image, darken the image to keep 4.5:1 contrast.
Voice and wording
Plain British English. Short sentences. Facts with a date and a source.
The Group writes like a careful institution: exact, modest about the future, generous to partners. Every sentence should survive being read by a regulator.
Exact
Names, numbers and dates in full. “As at 23 October 2026. Source: Companies House.”
Modest
Describe intention and design, not outcomes. No “leading”, “revolutionary”, “guaranteed”.
Plain
Active voice, sentence case, British spelling (organisation, licence, programme).
| Write | Not | Why |
|---|---|---|
| areas of interest, projects | products, services, solutions | The Group offers no services. |
| partners, counterparties | clients, customers | No client relationships. |
| the Group designs / is building | the Group provides / offers | Describes intention, not activity. |
| The NeoBankers is not a bank | bank, neobank, metabank, banking app | FSMA 2000 s.19 and s.21. |
| Re-engineering the Unchangeable | Innovation of the quintessence | Retired slogan. |
| The NeoBankers Group, then the Group | Neo Bankers, NeoBankers Group Ltd, TNBG |
“Investment” appears on the public site only inside the Important Notice. Regulatory status is quoted only from the approved statement of 25 October 2026; never write that no Group company holds any registration (Neo Bankers sp. z o.o. is entered in the Polish register, No. RDWW-411).
NeoBankers is the next-generation digital metabank that will revolutionise how you bank.
The NeoBankers Group designs infrastructure for conventional and digital finance. It is not a bank and offers no financial services.
Join SWISS ONE today and get early access!
SWISS ONE™ — One Financial World. For You. All in One. Not yet available. No financial services are offered.
| Dates | 29 October 2026 in text; 29.10.2026 in tables and registers. |
| Time | 24-hour, UK time only: 10:00–18:00 UK time. |
| Numbers | Words for one to nine, figures from 10. Thousands with a comma: 1,240. |
| Response times | Only the approved standards: acknowledge within 3 business days, reply within 10; press 3 and 5; complaints 5 business days and 8 weeks. |
| Contact | Through the forms on the website. Do not print e-mail addresses or a phone number in public materials. |
| Law | “Governed by English law.” No references to other legal systems in Group documents. |
Digital and accessibility
The website is the brand's reference implementation. These tokens are copied from it.
:root{
--ground:#FAFAF8; --paper:#FFFFFF; --ink:#0A1628;
--text:#1B2230; --text-2:#3A4354; --muted:#5A6474; --rule:#DCD7CB;
--gold:#BD8B5F; --gold-text:#8C6440;
--band:#0A1628; --band-2:#13233F; --band-text:#FFFFFF; --band-muted:#B5C0D1; --band-rule:#2B3C5C;
--serif:'Spectral', Georgia, 'Times New Roman', serif;
--sans:'Source Sans 3', 'Segoe UI', Helvetica, Arial, sans-serif;
--mono:'JetBrains Mono', ui-monospace, Menlo, Consolas, monospace;
}
@media (prefers-color-scheme: dark){
:root{
--ground:#0B1220; --paper:#111B2C; --ink:#E9EDF3;
--text:#DCE2EA; --text-2:#B9C2CF; --muted:#94A0B2; --rule:#26324A;
--gold:#BD8B5F; --gold-text:#D4A373;
--band:#060C17; --band-2:#0F1A2D; --band-muted:#A9B5C7; --band-rule:#26324A;
}
} Accessibility
- WCAG 2.2 AA as the minimum on every page and document.
- Gold #BD8B5F is never used for text on light grounds; use Gold Text #8C6440.
- Visible focus: 2 px Gold outline, 3 px offset.
- Motion is slow and optional; everything still works with reduced motion.
- The logo has the text alternative “The NeoBankers Group”.
Assets on screen
- Logo: inline SVG, 270 × 53 viewBox, NEO in currentColor so it follows the theme.
- Favicon: the symbol on Ink, 32 × 32 and 180 × 180 (Apple touch).
- Social share image: 1200 × 630, Ink, logo centred at 50 % width.
- Fonts from Google Fonts with display=swap and the fallbacks above.
Governance
Who owns the brand and who approves its use.
The brand, its logo and this book are the intellectual property of The NeoBankers Group Limited. Use by a partner or supplier needs written approval from the Executive Chairman. Requests go through the Connect form on the website and are acknowledged within 3 business days.
Anything not covered here is decided by the Executive Chairman and added to the next edition. Approved site texts, menus and layouts are not changed to fit this book; where they differ, the difference is reported first.