Principles
An office of the Group is a place to meet and to work. It is quiet, orderly and private.
This book sets the standard for every office and meeting room the Group uses: the registered office in London and any office opened later. It applies the Brand Book to rooms, signs and furniture. Where the two differ, the Brand Book wins.
The Group is not a bank and offers no financial services. Its offices must never look like a bank branch or a place where clients are served.
| Counters | No service counters, teller windows, queue barriers or ticket machines. |
| Products | No posters, leaflets, rate boards or screens that offer a product or a service. |
| Money | No cash, coins, cards, ATM or payment imagery. |
| Wording | No “branch”, “banking hall”, “customer service” or “open for business” on any sign. |
| Walk-ins | Visitors come by appointment. The entrance says so. |
Brass is the physical form of Gold. Ink is used on one wall per room at most; the rest is Ground.
Entrance
One brass plaque at the door. In a shared building, one line on the building directory.
Fixed on the wall at the latch side of the door, centre line 1500 mm above the floor. The plaque carries the registered name because the 2015 Regulations require it to be displayed at the registered office.
Size follows the building’s directory system; only the colours and the type are ours.
| Required | The NeoBankers Group Limited · Registered office. |
| Allowed | Visitors by appointment · 10:00–18:00 UK time. |
| Not allowed | Telephone numbers, e-mail addresses, products, opening offers, any slogan other than the tagline. |
Reception
The one place where the full lockup is shown large. Everything else in the room is quiet.
Brass letters are cut from the master SVG and stand 10 mm off the wall, lit from above. The motto is painted or cut vinyl, never lit.
| Desk | Oak top, Ink front, the symbol in brass. Nothing on the desk but the visitor book, a pen and a tablet for sign-in. |
| Waiting | Four chairs in Ink wool, one low oak table, the current Insights printed and bound. No television. |
| Visitor book | Leather, Ink, blind-debossed symbol. Sign-in data is handled under the privacy notice on the website. |
| Scent and sound | None. No music in reception or meeting rooms. |
Wayfinding
Few signs, all in the same family. Statutory safety signs are never restyled.
Rooms take their names from the motto: Rigour, Humility, Partnership. Further rooms take the names of the Group’s areas of interest.
Signs are fixed with the centre line between 1400 and 1700 mm above the floor, on the latch side of the door. Text and background differ by at least 30 points of light reflectance value, as BS 8300 recommends.
| Fire and safety | Fire exit, fire equipment and first-aid signs follow BS EN ISO 7010 in their own colours. They are never redrawn in brand colours. |
| Accessibility | Tactile and Braille signs where the building’s access statement asks for them, in the same Ink and white. |
Meeting rooms
Set the same way every time, so a guest knows they are in a Group room before anyone speaks.
Notebook, pen, glassware and coasters are the items in section 10 of the Brand Book. Nothing else stays on the table between meetings.
| Before | Screen on the standby slide. Water and glasses set. Table tents printed from the guest list. |
| After | Notes, printouts and table tents removed and shredded. Whiteboard wiped. Screen back to standby. |
| Confidentiality | No documents left in the room. Glass walls keep their manifestation; blinds down when papers are open. |
Interior graphics
Two devices only: the manifestation on glass and the motto on one wall.
Every glazed wall and door carries both bands at these heights, as Approved Document K and Approved Document M require.
Captions give the title, the artist and the year. No prices, no sales information.